Where do we make our Merino clothing?

"Made in Europe" is back in fashion because the demand for fair, transparent and ecologically manufactured textiles and shoes is growing. Textile production is increasingly being relocated to industrialized countries and thus closer to consumers, not only because of the debate about safety, environmental and social standards in Asian textile factories, but also because of increasing quality requirements.

In addition to quality and safety considerations, ethical and economic reasons are also decisive. Many consumers are increasingly becoming aware that they prefer goods that are sustainable and produced under fair working conditions. The advantages of European production are also noticeable for the customer. A high intra-European understanding of quality, new product developments can be realized more quickly, the transport routes from the production site are shorter, associated with lower emissions and the security of sustainable textile production according to fair, European standards.

"Made in Europe" basically stands for fair working conditions and quality. However, there are still differences within Europe. That's why we attach particular importance to working in partnership with all companies involved in the development, we share the same values ​​and are regularly on site for personal exchange. This enables us to ensure that fair conditions and high quality are mutually dependent.