Why should I wear merino clothing?

Merino wool is a high-tech product of nature and these properties are also transferred to clothing. Advantageous properties are:

• Does not scratch or itch the skin
• Good insulation keeps you warm when it's cold
• Cools when it's warm by evaporative cooling
• Warms when wet
• Can absorb a third of its weight in moisture
• Doesn't stink after wearing for a long time and doesn't need to be washed often
• Less flammable than cotton or synthetic fibers
• Natural sun protection factor of up to 50
• Does not become electrostatically charged
• Does not wrinkle and keeps its shape
• Biodegradable